China and doing business in China are buzz words nowadays. However, simply coming here and setting up shop can be a struggle, especially if you are doing what every one else is doing. Trying to be heard is even more difficult.
Here are 5 Rules to help make your Chinese business adventure a success.
First Rule for Success in China.
If you are a English Teacher seeking a job, your value is much lower simply due to other young teachers and non teachers all doing what you are doing.
If you are business person. well, picture you are entering a crowded room, all of whose occupants are trying to garner the attention of one or two Beautiful women. Improve your odds, go to Rule 3 and Rule 4.
These massive cities are wonderful places to meet people and are extraordinary to visit…..do so after you have been successful in what you came here for.
Second Rule for Success in China.
Do not stay in Shanghai, Beijing or Guangzhou in the hopes of breaking into a new market.
Third Rule for Success in China.
Head to a city or village no one has ever heard of. Keep in mind a ‘village’ can consist of a population upwards of 500,000 or higher. Safe to say, a reasonably good customer base. These locales are void of almost all things west, which then takes you to…..The Fourth Rule
Fourth Rule for Success in China
In many ‘small communities’ a foreigner can be a big deal. Use your uniqueness to get in the door. As a result of being in a small city or “village” as they describe it, my contact list is growing by the week. My company, along with being able to develop and discover new opportunities, can be very useful in helping others create relationships. The rooms I stand in are not crowded with a bunch of pale faces trying to win the affection of potential business partners.
Fifth Rule for Success in China
Get WeChat. WeChat or “wei xin” is THE social media cell phone app in China. Everyone will want to connect with you via WeChat. A great tool for Advertising, Marketing and keeping in touch with new contacts. A simple thing as a photo taken by a local Chinese person will be spread around the community like wildfire. WeChat can be used worldwide. The app has great communication features and is a great way to stay in touch with your new Chinese Contacts. Especially, since no one uses email.
All this boils down to One Rule, for a better chance at real success, go where others are not.
Here are some China headlines:
China keeps adding leverage
Trying to pump stocks
glass of scotch
For a lighter side of life and the a chronicle of the adventures of a family of 4 living in China. Check out The Young Travelling MacNichols.